Bruce Clark

Bruce Clark, a Northeastern University marketing professor, said the game can be a mid-day break, and “dedicated Black Friday shoppers will be up and out in the morning to get deals.”

“Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University.

In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.”

“Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […]

But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […]