With all the changes happening to the former Twitter (now simply “X”), Bruce Clark writes that, “Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go? This is a classic case of the false dilemma fallacy. You don’t have to leave Twitter and you don’t have to create a new Threads strategy – just yet.” Clark describes why some people stay and others leave certain platforms, and how marketers can leverage those attitudes. “Twitter’s perceived value has been going down. However, the move to switch is not made in isolation.”