As climate change continues unabated, Sara Constantino, et al., describe numerous ways in which changes to cultural expectations and social norms have the potential to promote climate action. The authors “synthesize literature on social-norm influence, measurement, and change from the perspectives of psychology, anthropology, sociology, and economics.”

See the full list of authors and read their research paper, “Scaling Up Change: A Critical Review and Practical Guide to Harnessing Social Norms for Climate Action,” in Psychological Science in the Public Interest.