Northeastern University on Thursday was named best online newsroom at the PR News’s Digital PR Awards in New York, topping a group of finalists that included Microsoft, Alibaba, and Samsung Electronics.
News@Northeastern, the university’s official source of news and information, tells the stories of the scholars, students, and alumni of the global leader in experiential learning.
“As is the case with the best news organizations, we strive to excel at telling accurate and engaging stories,” said Renata Nyul, vice president for communications at Northeastern, who oversees News@Northeastern. “We compete at a high level and recruit talent from newsrooms around the world.”
News@Northeastern’s digital operation, headed by digital design director Kevin Deane, earned honorable mention from PR News in the category of “Digital Team of the Year.”
The PR News Digital PR Awards recognize the most outstanding digital communicators and campaigns in a variety of media, including video, website design, and mobile apps. A panel of judges selected finalists based on how well they laid out campaign objectives, executed their strategies, and evaluated their return on investment.
Northeastern’s award was accepted by Nyul, Deane, and News@Northeastern’s executive editor, David Filipov. Filipov, the former Moscow bureau chief of The Washington Post, was hired in April.
Northeastern was the lone university finalist for the award. The other competitors were corporations: Alibaba, Microsoft, Gallagher Bassett, UnitedHealthcare, and Samsung Electronics. Last year, Intel won the award.
In June, Northeastern was recognized at the Social Media Awards for its global Snapchat takeover map, which enables students to tell their stories in a visceral, firsthand way, by posting directly to the university’s official account. News@Northeastern photographers Matt Modoono and Adam Glanzman also won six awards at the annual symposium for the University Photographers’ Association of America.
News@Northeastern content can be accessed at its website as well as by free subscription newsletter, which is emailed weekday mornings to nearly 50,000 students, faculty, staff, alumni, and other members of the Northeastern community.