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  • PreApps social marketplace builds new app buzz

    USA Today - 05/02/2013

    Northeastern University business student Sean Castro’s website showcasing soon-to-be-released mobile apps is valuable to both consumers and developers.

    When Sean Casto walks across the stage for graduation on May 3, the Northeastern business student will walk straight into a self-generated career.

    A serial entrepreneur, Casto’s latest company,PreApps, is pioneering a new model of marketing for the mobile application community that gives developers a chance to rise above the flood of the roughly 30,000 new apps hitting the market each month.

    Users can preview upcoming mobile apps, rate them, sign up as beta testers or join a listserv to be notified of any changes – including when a particular app is going to be released through Apple’s App Store or Google Play. The service is free to use for developers, although they can upgrade for more detailed analytics and marketing packages.