A Northeastern team tested Facebook’s advertising system with a series of online advertisements. The research showed that the group of users to whom Facebook chose to show ads can be skewed along gender and racial lines, in potential violation of federal laws that prevent discrimination in ads for employment, housing, and credit.
Associate professor Celia Pearce, a game designer and scholar of games and gender, said that Fortnite was built to appeal to as wide and inclusive an audience as possible—a difficult feat for an industry typically dominated by young, male players. But gamers who identify as female, she explained, are still finding it a hostile environment.
Career opportunities in science, technology, engineering, and math fields are boundless, but the path to getting there can be daunting. Three Northeastern alumnae with diverse technology backgrounds spoke to students, faculty, staff, and alumni about the challenges and opportunities inherent in STEM professions.