Do Super Bowl ads pay off?
The average cost of a 30-second Super Bowl ad reached $5 million this year, up from $2.4 million in 2007. With the big game just two days away, we asked professor Bruce Clark, an expert in marketing strategy and managerial decision-making, to weigh in on the pros and cons of shelling out beaucoup bucks for a half-minute spot during one of the year’s most-watched TV events.