Some say Brady may take a hit to his brand, which currently has an estimated net worth of $120 million. The quarterback has at least a half dozen endorsement deals, including Under Armor and Wheaties. Dan Lebowitz, the Executive Director of the Center for the Study of Sports in Society at Northeastern University, says that […]

David Lazer, a professor at Northeastern University, gave Facebook points for conducting the study — but warned that there is a need for independent analysis of social networks’ data. “It is laudable that Facebook supported this research and has invested in the public good of general scientific knowledge. Indeed, the information age hegemons should proactively […]

For the first time in earth’s long history, human activities threaten not just local ecosystems but the global environment through climate change, ocean acidification, and other urgent problems. We have so much impact on the planet today that some scientists argue that we have crossed into a new geological period — the Anthropocene, the age […]

“Social media is primarily useful as an offensive weapon because it can reach potential audience members and get them to act,” Max Abrahms, assistant professor at Northeastern University told FoxNews.com. “I expect governments to always be behind because the nature of the technology itself is best used for offensive purposes.”

At Friday’s graduation ceremony at Northeastern University, commencement speaker David Muir took to the newest online platform to show how social media is changing traditional media.

“We pay enormous attention to sports in our country,” said Dan Lebowitz, executive director of the Center for the Study of Sport in Society. “It is the celebrity platform, more than anything else. There is a ubiquitous spotlight on sports with the 24-hour news cycle. We’re dissecting it in a way we don’t dissect any […]

This year, the team to beat was the SoCal VoCals, the University of Southern California’s camera-ready co-ed group that has won four times since 2008. Northeastern University’s Nor’easters were another draw, partly because they took first place in 2013, just five days after the Boston Marathon bombing, and partly because they are starring in a […]

It started with two ex-jocks running the stairs at Harvard Stadium. Now it’s an early-morning exercise movement with a cult-like following across the country. The November Project was merely a way for Brogan Graham and Bojan Mandaric to motivate each other to keep working out as cold weather hit in the fall of 2011. Then […]

In partnership with Pop, Yahoo TV is premiering Sing It On’s first episode in its entirety, which gives you the chance to sample the series and decide which squad of singers you’re going to be rooting for (or against). Will it be Florida State University’s all-female viral video phenomenon, the AcaBelles? Or how about the […]

Over the next eight weeks, high schools across the country will be letting out for summer, and that means there will be plenty of teenagers with time on their hands. If that time is not filled with a summer job, it could have long-term implications for their professional lives. “For kids who aren’t going to […]

Millions of people rely on automated voices to communicate, but many of them, from young girls to grown men, sound just like Stephen Hawking, the theoretical physicist whose computerized voice is so widely recognized. This made Northeastern University professor Rupal Patel wonder: What if everybody could have a unique voice, combining their own vocalizations with […]

At a mock airport in an underground laboratory here at Northeastern University, students pretending to be passengers head through a security exit in the right direction, while a young man enters going the wrong way. On a nearby computer screen, a newly developed video surveillance software program flags the wayward person and sounds an alarm. […]