Highly targeted and personalised ads may not translate to higher profits, according to research published earlier this year by professor Pedro Gardete at Stanford Graduate School and Yakov Bart, a professor at Northeastern University, Massachusetts. In some cases, they claim, the most effective strategy is for consumers to keep information private and for businesses to […]

The first came in the same 60 Minutes interview, when Hillary said she was not “standing by my man, like Tammy Wynette.” It was a relatively innocuous pop culture reference, but when she later told NBC’s Andrea Mitchell that “I suppose I could have stayed home and baked cookies and had teas,” it started to sound […]

The Affordable Care Act (ACA) has been a lightning rod for criticism from various healthcare stakeholders, including physicians, since the law’s passage six years ago. With the upcoming presidential election likely to alter the landscape of “Obamacare”—from simple tweaks by Democrats to outright attempted repeal by Republicans—Medical Economics asked healthcare policy experts and our readers […]

“Whenever there is a mass casualty or terrorist attack around the world these days, the Islamic State is almost always the leading suspect,” said Max Abrahms, a Northeastern University professor and terror expert. “It was perceived from the start. It was believed to be multiple attackers spread throughout the city of Munich taking aim at […]

The new technology represents an exciting development, said Lisa Feldman Barrett, a psychologist who studies emotion at Northeastern University but wasn’t involved with the new study. “Right now, we apply sensors to people’s skin with gel, and it’s messy,” Barrett told Live Science. Even though she anticipates using this sort of technology in her own […]

In terms of how investors approach portfolios, forms that analyze behavioral biases can help people make smart decisions before they trip themselves up, says Paul Bolster, a finance professor at Northeastern University’s D’Amore-McKim School of Business. “Simple asset allocation models take the form of a questionnaire,” Bolster says. “Responses are weighted and aggregated into a […]

But there are limits to what a president can do to reduce crime. Unlike in some countries, most policing in the United States is done by agencies controlled by local governments, not the federal government. “Federal law enforcement handles less than 10 percent of crime,” said Jack McDevitt, director of the Northeastern University Institute on […]