The negative effect–remembering that you were creeped out and sharing that you were creeped out–is intensified when creepy ads become intrusive or annoying. As a recent joint study conducted by Microsoft and Northeastern University concluded: “the practice of running annoying ads can cost more money than it earns, as people are more likely to abandon sites on […]

The American public is split on the prospect of giving a universal basic income to Americans who lose their jobs to artificial intelligence, according to a new poll. In a Gallup and Northeastern University poll released Monday, 48 percent of those surveyed said they would support a universal basic income (UBI) compared to 52 percent […]

Today, 48 percent of Americans support it, according to a new Northeastern University/Gallup survey of more than 3,000 U.S. adults.

And the impact of all those cars is becoming clear, said Christo Wilson, a professor of computer science at Boston’s Northeastern University, who has looked at Uber’s practice of surge pricing during heavy volume. “The emerging consensus is that ride-sharing (is) increasing congestion,” Wilson said.

Colleges nationwide, including Northeastern University, are standing by their future students, as teenagers across the country demand stricter gun control laws in the wake of a deadly school shooting in Parkland, Fla., earlier this month.

Trump’s embrace of ‘scholastic carry’ is a recycled NRA talking point from 2012. And it’s still a really bad idea, says Northeastern professor James Alan Fox.

Koen Pauwels, a marketing professor at Northeastern University who studies online consumer behavior, said the key will be if advocates can sustain the energy as they take on more difficult targets. “They shouldn’t rest on their laurels and say, ‘Hey, we made sure the NRA lost a little bit of money,’ ” he said. “That’s […]