by Mike Armini

On Monday, July 20, 2020, Northeastern’s Senior Vice President for External Affairs, Michael Armini, sent an email to a listserv of approximately 220 university leaders. The university, and the world, were in the depths of the COVID-19 pandemic, and the purpose of the email was to provide a select group of faculty and administrators with the latest information about how Northeastern has managing the crisis.

The email was sent at precisely 8:05 am east coast time—even though the university has campuses in several time zones—and referred to simply as “The 8:05.”

While the early messages were largely COVID-centric, over time Armini mused about other happenings at the university. Although the initial audience was contained to a leadership list, soon The 8:05 was being passed on to hundreds of other faculty and staff. A supplemental listserv was developed and eventually more than 750 members of the Northeastern community were eagerly awaiting Armini’s weekly missives.

After the pandemic officially ended on May 11, 2023, The 8:05 continued. Armini wrote about everything from college rankings to varsity athletics. In fall 2024, The 8:05 was converted to a blog format. What follows below are selections from the initial emails. New entries will be added periodically.


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January 22, 2024

‘Character Never Under-Delivers’

I had to do a quick web search yesterday to confirm that “winningest” is indeed a real word.

December 18, 2023

Beware of a ‘Billable Crisis’

Often, in a crisis, too many unprompted actions (issuing statements, releasing videos, holding press conferences) pours gas on the fire. 

November 20, 2023

The truth about TikTok

When the social media platform TikTok came on the scene in 2018 it was very much the domain of Gen Z.

August 28, 2023

In search of Northeastern

My colleagues and I in External Affairs are constantly looking for ways to quantify and track the university’s brand strength.

June 26, 2023

Globalizing community relations

Yesterday on Carter Field in Boston hundreds of people assembled representing dozens of countries.

June 12, 2023

Timing is everything

Everyone knows how much I admire the work of Northeastern’s award-winning photographers.

May 22, 2023

Through the ‘portal’

Every week I hear colleagues talking about the NCAA transfer portal—the new database of college athletes seeking to switch schools.

February 13, 2023

Your university is not mustard

So, based on the success of the Grey Poupon commercial, why didn’t Northeastern buy a Super Bowl ad yesterday?

December 19, 2022

News about the news

A few weeks ago, CNN, The Washington Post, BuzzFeed, and Gannet News announced hundreds of newsroom layoffs.

December 12, 2022

Your holiday shopping starts here!

Northeastern was recently featured in Starbucks’ popular “Been There” series, which had previously been focused on U.S. cities and states.

November 7, 2022

A tribute to our veterans . . . delivered November 11, 2016

On my way here this afternoon I called my dad and thanked him. He served in the United States Navy in the late 1950s. 

October 31, 2022

Chair aware

We are reminded of the importance of faculty chairs as trustee Alan McKim gives $25 million to establish 8 chairs in President Aoun’s name.