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A golfer hits a gold ball out of a sand pit during a tournament in Saudi Arabia.

From LIV Golf to Ronaldo and the ATP — will Saudi Arabia’s sports investments pay off? Business experts are doubtful.

Headshot of Tanner Stening
by Tanner Stening
Person using Discover card at gas station reader.

Capital One and Discover merger may be a response to an adjacent concern: the Visa and Mastercard duopoly, economist says

Headshot of Tanner Stening
by Tanner Stening
A brown book with golden-colored text: "175 years of Pfizer."

Do drug ads make you cringe? Should they be allowed? Debate follows Super Bowl commercials seen by millions

Headshot of Cyrus Moulton
by Cyrus Moulton
Shirley Wang sitting in a pink chair in ISEC working on her laptop.

Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective

by Alena Kuzub
Person pouring a glass of Slate Chocolate Milk into a glass in front of a red background.

Lactose-free, chocolate milk for grownups? Yes, please. Northeastern grads go ‘national’ with startup shot down on Shark Tank 

by Cynthia McCormick Hibbert
Alexa LaRue sitting in front of her laptop.

Co-ops helped Northeastern student explore the world of finance. Now she’s bringing stock market simulations to aspiring bankers

headshot of Erin Kayata
by Erin Kayata
Taylor Swift cheering with her arms up while standing next to Donna Kelce watching the Kansas City Chiefs receive a trophy.

Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?

by Alena Kuzub
A Re/Max 'For Sale' sign on the lawn outside of a one-story brick house.

Spend no more than 30% on housing? Not necessarily, Northeastern household finance experts say

Headshot of Cyrus Moulton
by Cyrus Moulton
A worker moving orange crates of eggs.

What’s being done to keep avian flu out of the food supply chain?

by Cynthia McCormick Hibbert
Tori Farley posing by laying on the ground surrounded by soaps.

Northeastern grad helps soap company go from small business to being featured in Whole Foods

headshot of Erin Kayata
by Erin Kayata
Elon Musk in front of a back and white vertically striped background at the opening of a Tesla factory.

The world could soon see its first trillionaire. But how to measure the net worth of the ultra-rich?

Headshot of Tanner Stening
by Tanner Stening
Morgan Knight decorating a pink heart-shaped cake in her apartment.

How this Northeastern grad took her cake-making business from her off campus apartment to ‘Saturday Night Live’

headshot of Erin Kayata
by Erin Kayata