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What are the hottest items this holiday season at Northeastern’s bookstore (and online)?

Person looking through the racks of clothing at the Northeastern University book store on the Boston campus.
Master’s student Sameer Kasisomayajula, who studies engineering management, hangs up clothing while working at the Northeastern University Bookstore. Photo by Matthew Modoono/Northeastern University

December is typically the busiest month of the year for the Northeastern University bookstore, with students stocking up on gifts before they head home for the winter break.

In addition to holiday shoppers, the bookstore is also inundated with online orders from future Huskies accepted to the university through early decision. (Between 7 p.m. Dec. 13 and 7 a.m. Dec. 14, the bookstore received 173 online orders.)

But the bookstore isn’t the only place holiday shoppers can find their favorite Northeastern merch. The university’s Amazon store is also a popular online destination for students, parents, graduates, friends and fans.

Meanwhile, java and latte lovers can also hit up participating Starbucks in the Boston area. They are selling a number of Northeastern-branded items, including tumblers and coffee mugs.

Rebecca Anzuoni, Northeastern’s vice president for marketing, says it’s all about pride and spirit.

“Students, graduates, parents, etc. … they all want people to know they are a Husky,” she says.

Anzuoni says Northeastern doesn’t just offer typical collegiate gear. Instead, she says, the university provides products based on consumer trends.

“Whether it’s sipping your flat white from the Northeastern Starbucks mug, sporting a Barbie-inspired Paws T-shirt, Johnnie-o performance fleece or Northeastern Tag Heuer watch, there’s something for everyone,” she says.

Are you still looking for a gift for that special someone? Here are some of the most popular items this holiday season.

Under Armour hockey jersey 

One of the most sought-after pieces of Northeastern-branded apparel is the black Under Armour hockey jersey. Available in white or black, the jersey is a great piece to wear while enjoying men’s and women’s hockey games at Matthews Arena. While both colors of the jersey are popular, shoppers tend to prefer the black option.

A Northeastern hockey jersey at the bookstore.
Photo by Matthew Modoono/Northeastern University

NCAA 47 trucker hat 

Trucker hats popular during the Y2K era are making a comeback, and one of the top sellers this year is this iconic gray and white trucker hat showcasing the university’s King Husky logo. The hat is made by the ’47 brand. The bookstore staff says this hat gives people more options to express their own individual style. 

A white Northeastern baseball cap with the husky on the front.
Photo by Matthew Modoono/Northeastern University

Starbucks 14-ounce mug

Found at participating Starbucks in the Boston area and on the Amazon store, the Northeastern University “Been There Campus Collection” 14-ounce mug is popular with coffee drinkers. The ivory-colored mug features hand-drawn sketches from Northeastern’s present and past — the Doghouse, Kretzman Quad, Paws, the Beanpot and more.

A white mug with Northeastern University written on it and doodles of student life. The inside of the mug is read.
Photos by Matthew Modoono/Northeastern University

Color shock auto decal

A person’s car bumper can say a lot about them. So it makes sense that bumper stickers would be one of the most popular items for those who want to showcase their school pride. While the store sells a wide variety of bumper stickers, the most popular is a classic that simply reads “Northeastern University” in red letters. 

A variety of decals with Northeastern University and family affiliations on them. For example Northeastern Mom.
Photo by Matthew Modoono/Northeastern University

11-ounce coffee mug

Who doesn’t love a good coffee mug? You can find plenty of them in the bookstore and online in a variety of sizes and styles, but one of the most popular is the 11-ounce Hilio coffee mug in black (on the outside) and red (on the inside). The mug also showcases the university’s crest in white letters.

A black mug with a red inside and the university seal in white.
Photo by Matthew Modoono/Northeastern University

21-ounce Hydro Flask

Water bottles are always a hit with students, but one of the most popular this holiday season is the 21-ounce Hydro Flask. The stainless steel bottle comes in several colors, including red, white, green, yellow and blue, but black is far and away the most popular option.

White, black, and blue Hydro Flask water bottles.
Photo by Matthew Modoono/Northeastern University

Snowman tree ornament 

Looking for something special for the tree? One of the most popular ornaments is the waving snowman. Dressed in winter clothes, the jolly figure has been a hit with those looking to add a conversation piece to their holiday. A range of glass ornaments are also available, including a white and red one that showcases the university’s logo.

A Christmas ornament with a snowman, the text Northeastern, and a husky. There is glitter inside.
Photo by Matthew Modoono/Northeastern University

47 beanie with pom 

Students looking to stay warm and showcase their school spirit this holiday season are stocking up on beanies. One popular beanie is made by the ’47 brand. The knitted piece comes in black, gray and red, and features a gray pom on top. Prominently placed on the front is the King Husky logo along with “Huskies Northeastern.” 

Winter pom-pom beanies with Northeastern Huskies woven into the design. They have huskies on the front.
Photo by Matthew Modoono/Northeastern University

Champion hoodie

A classic, students love to showcase their school spirit by wearing university-branded hoodies. One of the most popular this holiday season is the Champion hoodie in black. The lightweight hoodie can be worn in the fall or spring and prominently features the university’s husky mascot.

A black sweatshirt with Northeastern written in red and the husky.
Photo by Matthew Modoono/Northeastern University

​​#LIKEAHUSKY water bottles

Hydro Flasks aren’t the only water bottles selling well this holiday season. The #LIKEAHUSKY bottles are also a hit. The white bottles have a unique artistic flair and aesthetic as they are plastered with a variety of different Northeastern logos.

Several Northeastern branded water bottles and travel mugs.
Photo by Matthew Modoono/Northeastern University

Northeastern watches

Designer Northeastern watches also make the perfect holiday gift, and there are plenty of options to choose from, including a Northeastern Tag Heuer model available in a fine-brushed and polished steel case. Other watch suppliers include Bulova, Fossil and Plexus.

Courtesy photo

Northeastern jewelry

In addition to designer timepieces, there are lots of other Northeastern-branded jewelry options. Popular items include a Northeastern sunburst, Lux Veritas Virtus rectangle and paw necklaces. There are also plenty of earrings, bracelets and charms to choose from.

Courtesy photo