The Fetch My Pet iPhone app is the quintessential platform for pet owners who strive to meet the needs of their furry friends in the digital age, according to co-founder Adam Jackowitz, DMSB’10.
“It’s a way to manage every aspect of your pet’s life,” says Jackowitz, who launched the app in May with his two business partners.
The app is multifaceted, allowing users to upload profiles of their cats and dogs, store medical records, and report their pets as missing. It’s a one-stop-shop for finding local shelters, groomers, or veterinarians, or for buying pet insurance, healthy treats, or snazzy dog wear.
Fetch My Pet’s parent company, Fetch Labs, has formed partnerships with more than a dozen pet industry brands. One—DOGTV—offers scientifically developed content to improve the lives of stay-at-home dogs. Another—Loyal Canine Company—sells all-natural balms and soaps for man’s best friend. Some even offer exclusive deals to the app’s users, including The Farmer’s Dog, which delivers custom-made dog food to your door.
“There’s definitely a desire among the big players in this space to get more involved with technology,” says Jackowitz, who pointed to Petco’s recent acquisition of leading pet advice app PetCoach as a prime example. “We see Fetch My Pet as nicely positioned to be a platform that can work with other pet-based businesses and apps as they look to innovate.”
Jackowitz, a dog lover who owns a 2-year-old Havanese named Kona, envisions a bright future for Fetch My Pet. He and his co-founders plan to grow the user base, build more partnerships, raise $500,000 in venture capital funding, and develop an Android app, which will likely be released before the end of the year.
He notes that his co-op experiences as well as the D’Amore-McKim School of Business’ focus on case-based learning have informed his approach to building a company from the ground up. “Co-op trained me to be confident in communicating with executives at established companies,” says Jackowitz, a marketing major who completed co-ops as a risk management associate at Lexington Insurance Company and as a marketing assistant at John Hancock Financial Services. “When we were forming our reputation, it was crucial that we took care to convey our message perfectly.”
He frequently draws on his classes too, many of which focused on studying real-life business scenarios. “The case study model is so valuable,” he explains, “because it shows you how to address questions when you come across them in everyday business.”