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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows

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What people with musical anhedonia might tell us about social interaction

Science & TechnologyArticle

What people with musical anhedonia might tell us about social interaction

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Northeastern University psychology professor says Mr. Ratburn’s gay wedding on Arthur provides parent and children an opportunity to discuss race, sexuality, and love

Northeastern University psychology professor says Mr. Ratburn’s gay wedding on Arthur provides parent and children an opportunity to discuss race, sexuality, and love

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Learning that Bernie Sanders or Donald Trump lied doesn’t change supporters’ opinions of them, study finds

Society & CultureArticle

Learning that Bernie Sanders or Donald Trump lied doesn’t change supporters’ opinions of them, study finds

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How does the cheese challenge on Twitter, Instagram, and Facebook affect a baby’s developing brain?
An Illustration of a baby with cheese getting thrown on its face.

How does the cheese challenge on Twitter, Instagram, and Facebook affect a baby’s developing brain?

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The powerful social psychology behind those ‘I voted’ stickers

The powerful social psychology behind those ‘I voted’ stickers

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What if people from different cultures and economic backgrounds have different brain wiring?

Science & TechnologyArticle

What if people from different cultures and economic backgrounds have different brain wiring?

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The curious case of the people who can control their goosebumps

Science & TechnologyArticle

The curious case of the people who can control their goosebumps

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How good is your therapist? This machine will tell you.

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How good is your therapist? This machine will tell you.

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Trump signed an executive order to stop separating families at the border. But what does it actually do?

Trump signed an executive order to stop separating families at the border. But what does it actually do?

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Northeastern professor named president-elect for the Association of Psychological Science

Northeastern professor named president-elect for the Association of Psychological Science

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Scientists have long believed humans’ physiological reaction to emotions to be uniform. This study says they’re wrong

Science & TechnologyArticle

Scientists have long believed humans’ physiological reaction to emotions to be uniform. This study says they’re wrong

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