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Northeastern professor uses entrepreneurship to bring Israelis and Palestinians together
A professor speaks during a panel with alumni and entrepreneurs from startup program.

BusinessArticle

Northeastern professor uses entrepreneurship to bring Israelis and Palestinians together

Can Meghan Markle successfully rebrand as a lifestyle guru?
Meghan Markle, Duchess of Sussex, smiles while hosting in a kitchen during an episode of her Netflix series With Love, Meghan, part of her lifestyle brand launch.

BusinessArticle

Can Meghan Markle successfully rebrand as a lifestyle guru?

AI influencer marketing may pose risk to brand trust, new Northeastern research finds
AI-generated virtual influencer with dark hair in buns and freckles, looking directly at the camera.

BusinessArticle

AI influencer marketing may pose risk to brand trust, new Northeastern research finds

Hims & Hers Super Bowl ad for new weight loss drugs faces backlash from health experts
A still from the Hims & Hers Super Bowl ad that shows a room full of diverse people, some sitting and some standing with 'hims & hers' in white text overlaid.

HealthArticle

Hims & Hers Super Bowl ad for new weight loss drugs faces backlash from health experts

From English teacher to CEO, Northeastern helped set Gabby Gabriel on the right path
Portrait of Gabby Gabriel on a white background.

University NewsArticle

From English teacher to CEO, Northeastern helped set Gabby Gabriel on the right path

From ‘Dune’ to ‘Wicked,’ why is everyone going crazy for movie theater popcorn buckets?
A man holding a themed popcorn bucket.

Arts & EntertainmentArticle

From ‘Dune’ to ‘Wicked,’ why is everyone going crazy for movie theater popcorn buckets?

‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea
A screen capture from the Nosferatu movie.

Arts & EntertainmentArticle

‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea

How Northeastern’s Jonathan Ulman found fame in the drumming world
Jonathan Ulman drumming.

Arts & EntertainmentArticle

How Northeastern’s Jonathan Ulman found fame in the drumming world

From Boston to Barcelona, this Husky got a chance to see how innovators operate around the world through a marketing co-op
Three people stand in front of large event signage outdoors.

University NewsArticle

From Boston to Barcelona, this Husky got a chance to see how innovators operate around the world through a marketing co-op

Will Jaguar’s rebrand hurt the company’s bottom line?
The old Jaguar logo.

BusinessArticle

Will Jaguar’s rebrand hurt the company’s bottom line?

New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played
A TV screen showing a split of votes between Joe Biden and Donald Trump during the 2020 election.

Society & CultureArticle

New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played

Why are so many brands collaborating with the ‘Wicked’ movie?
A screen capture from the Wicked movie showing Glinda leaning over Elphabra with a hand on her shoulder.

Arts & EntertainmentArticle

Why are so many brands collaborating with the ‘Wicked’ movie?