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Northeastern professor uses entrepreneurship to bring Israelis and Palestinians together
A professor speaks during a panel with alumni and entrepreneurs from startup program.

BusinessArticle

Northeastern professor uses entrepreneurship to bring Israelis and Palestinians together

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Can Meghan Markle successfully rebrand as a lifestyle guru?
Meghan Markle, Duchess of Sussex, smiles while hosting in a kitchen during an episode of her Netflix series With Love, Meghan, part of her lifestyle brand launch.

BusinessArticle

Can Meghan Markle successfully rebrand as a lifestyle guru?

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AI influencer marketing may pose risk to brand trust, new Northeastern research finds
AI-generated virtual influencer with dark hair in buns and freckles, looking directly at the camera.

BusinessArticle

AI influencer marketing may pose risk to brand trust, new Northeastern research finds

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Hims & Hers Super Bowl ad for new weight loss drugs faces backlash from health experts
A still from the Hims & Hers Super Bowl ad that shows a room full of diverse people, some sitting and some standing with 'hims & hers' in white text overlaid.

HealthArticle

Hims & Hers Super Bowl ad for new weight loss drugs faces backlash from health experts

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From English teacher to CEO, Northeastern helped set Gabby Gabriel on the right path
Portrait of Gabby Gabriel on a white background.

University NewsArticle

From English teacher to CEO, Northeastern helped set Gabby Gabriel on the right path

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From ‘Dune’ to ‘Wicked,’ why is everyone going crazy for movie theater popcorn buckets?
A man holding a themed popcorn bucket.

Arts & EntertainmentArticle

From ‘Dune’ to ‘Wicked,’ why is everyone going crazy for movie theater popcorn buckets?

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‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea
A screen capture from the Nosferatu movie.

Arts & EntertainmentArticle

‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea

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How Northeastern’s Jonathan Ulman found fame in the drumming world
Jonathan Ulman drumming.

Arts & EntertainmentArticle

How Northeastern’s Jonathan Ulman found fame in the drumming world

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From Boston to Barcelona, this Husky got a chance to see how innovators operate around the world through a marketing co-op
Three people stand in front of large event signage outdoors.

University NewsArticle

From Boston to Barcelona, this Husky got a chance to see how innovators operate around the world through a marketing co-op

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Will Jaguar’s rebrand hurt the company’s bottom line?
The old Jaguar logo.

BusinessArticle

Will Jaguar’s rebrand hurt the company’s bottom line?

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New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played
A TV screen showing a split of votes between Joe Biden and Donald Trump during the 2020 election.

Society & CultureArticle

New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played

Headshot of Tanner Stening
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Why are so many brands collaborating with the ‘Wicked’ movie?
A screen capture from the Wicked movie showing Glinda leaning over Elphabra with a hand on her shoulder.

Arts & EntertainmentArticle

Why are so many brands collaborating with the ‘Wicked’ movie?

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