Enter your search terms then press the return/enter key to submit your query.
Northeastern student Ashley Juliano worked with pop star Shawn Mendes as part of her co-op at Island Records—and even got to preview his new album…
It’s well known that the vast majority of America’s largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube.
United Airlines is facing a public relations crisis after security officers dragged a 69-year-old doctor off a flight from Chicago on Sunday. Professor Paul Fombelle,…
As co-ops, Micaela Allen and Eric Su have played an integral role in the launch of Insurify, a company that looks to make shopping for…
Facebook users now have the capability to do more than just “like” a picture of their friend’s baby or a new recipe posted by their…
Business major Samantha Kim is getting hands-on experience helping develop global marketing campaigns for VMware in Silicon Valley. The university, today, announced that it is…
A new paper co-authored by Northeastern service marketing expert Paul Fombelle suggests that firm expressions of gratitude drive future customer purchasing behavior.
Northeastern students who participated in a summer Dialogue of Civilizations program in India learned how to promote brands in an international market.
The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in…
The D’Amore-McKim School of Business hosted more than 40 co-op employers at an expo on Wednesday in Cabot Cage.
