marketing
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When it comes to social media, consumers trust each other, not big brands
It’s well known that the vast majority of America’s largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube.
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United’s PR crisis has ‘created opportunities’ for its competitors
United Airlines is facing a public relations crisis after security officers dragged a 69-year-old doctor off a flight from Chicago on Sunday. Professor Paul Fombelle,…
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Students help to shake up car insurance industry
As co-ops, Micaela Allen and Eric Su have played an integral role in the launch of Insurify, a company that looks to make shopping for…
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The ‘wow’—and ‘sad’—factors of Facebook’s new emojis
Facebook users now have the capability to do more than just “like” a picture of their friend’s baby or a new recipe posted by their…
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Co-op illustrates Northeastern’s strong Silicon Valley presence
Business major Samantha Kim is getting hands-on experience helping develop global marketing campaigns for VMware in Silicon Valley. The university, today, announced that it is…
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The power of ‘thank you’
A new paper co-authored by Northeastern service marketing expert Paul Fombelle suggests that firm expressions of gratitude drive future customer purchasing behavior.
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Cultural immersion through marketing
Northeastern students who participated in a summer Dialogue of Civilizations program in India learned how to promote brands in an international market.
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3Qs: The ‘Anchorman 2’ marketing blitz
The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in…
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Co-op expo prepares students for life outside classroom
The D’Amore-McKim School of Business hosted more than 40 co-op employers at an expo on Wednesday in Cabot Cage.
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3Qs: To view or not to view?
Scott Swain, an assistant professor of marketing, discusses whether an ad-skipping technology could affect television’s business model.
