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Meghan Markle announced a new lifestyle line — but do consumers still care about celebrity brands?
Meghan Markle at a Variety event.

BusinessArticle

Meghan Markle announced a new lifestyle line — but do consumers still care about celebrity brands?

Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective
Shirley Wang sitting in a pink chair in ISEC working on her laptop.

BusinessArticle

Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective

Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?
Taylor Swift cheering with her arms up while standing next to Donna Kelce watching the Kansas City Chiefs receive a trophy.

BusinessArticle

Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?

Is AI killing the social media star?
iPhone displaying the Instagram account of Miquela, an AI generated social media influencer.

NGN Magazine
Is AI killing the social media star?

How running enthusiast Laura Green became an IG influencer by making fun of herself
Laura Green, an influencer comedian, runs through a park on a sunny day.

Society & CultureArticle

How running enthusiast Laura Green became an IG influencer by making fun of herself

Taylor Swift’s boost to voter registration (and to Travis Kelce) — are there any limits to her celebrity?
Taylor Swift cheering at a Kansas City Chiefs game at Arrowhead Stadium in Missouri.

Society & CultureArticle

Taylor Swift’s boost to voter registration (and to Travis Kelce) — are there any limits to her celebrity?

Siblings fight skin cancer with mobile dermatology business started during COVID
nurse and patient in an OnSpot Dermatology truck

BusinessArticle

Siblings fight skin cancer with mobile dermatology business started during COVID

Mega Millions surpasses $1 billion again. Why are there so many big jackpots?
A hand holding a Mega Millions ticket with several other Mega Millions tickets in the background.

BusinessArticle

Mega Millions surpasses $1 billion again. Why are there so many big jackpots?

Do movies need trailers? What Studio Ghibli releasing animation legend Hayao Miyazaki’s last film with zero marketing can teach us
headshot of Hayao Miyazaki

Arts & EntertainmentArticle

Do movies need trailers? What Studio Ghibli releasing animation legend Hayao Miyazaki’s last film with zero marketing can teach us

Racial diversity in TV commercials can backfire if not seen as genuine, new study finds
A person lounging in an inflatable pool on the screen

Society & CultureArticle

Racial diversity in TV commercials can backfire if not seen as genuine, new study finds

Ads for sports betting have been more effective than the original cigarette campaigns, Northeastern expert says
Silhouette of two people looking at a sports betting ad

HealthArticle

Ads for sports betting have been more effective than the original cigarette campaigns, Northeastern expert says

There are ways to increase your payout in $1.2 billion Powerball lottery, expert says

Society & CultureArticle

There are ways to increase your payout in $1.2 billion Powerball lottery, expert says