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A gold-tone heart-shaped locket hangs on a gold-tone chain.
Arts & Entertainment

Viral jewelry maker turns college lessons into her next launch

by Alena Kuzub
University News

Cold email turns co-op student into brand-building machine

headshot of Erin Kayata
by Erin Kayata
A red box that says 'Uncrustables' on it in blue with a picture of a round, crustless sandwich, filled with peanut butter and jelly.
Law

Why Smucker’s is taking Trader Joe’s to court over PB&Js

headshot of Erin Kayata
by Erin Kayata
British rocker Yungblud, donned in black leather, leaping in the air during a concert.
University News

She’s up for ‘Live Music Photographer of the Year’ at this year’s Boston Music Awards

Headshot of Tanner Stening
by Tanner Stening
A man with glasses holds up a wine glass, with the liquid sloshing around.
Society & Culture

Novice wine reviewers are confident about their critiques. Until they are not

by Cynthia McCormick Hibbert
Two people sitting on the sunlit steps outside of an A-frame rental house surrounded by trees.
Society & Culture

Renting out your vacation property? Personal touches could be a lifesaver

Headshot of Kate Rix.
by Kate Rix
A yellow logo for the forthcoming television show "Pluribus."
Arts & Entertainment

‘Pluribus’ is the next show from the creator of ‘Breaking Bad.’ No one knows what it’s about. Here’s why that’s good marketing

by Cody Mello-Klein
A billboard above American Eagle depicting a prone Sydney Sweeney.
Arts & Entertainment

How meme stock traders took advantage of the Sydney Sweeney American Eagle controversy

Headshot of Tanner Stening
by Tanner Stening
A person standing with their back to the camera facing a piece of art on the wall of a museum or other gallery space.
University News

Entering the K-phenomenon: Dialogue of Civilizations explores the marketing and branding powerhouse of Korea

by Noah Lloyd
A close-up of seven colorful Labubu plush charms clipped to a crossbody bag.
Arts & Entertainment

Why are people obsessed with Labubu?

headshot of Erin Kayata
by Erin Kayata
A person wearing a baseball cap and sunglasses holds a watergun up in the air with one hand. They are standing amongst a large crowd of people protesting against tourism.
Society & Culture

Why are Europeans protesting against mass tourism? A Northeastern expert explains

headshot of Erin Kayata
by Erin Kayata
People examine vehicles on display at an auto show.
Business

Launching a new product during a recession can pay off, Northeastern research shows

by Cynthia McCormick Hibbert