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A screen capture of Marika Monroe in the horror movie 'Longlegs'.
Arts & Entertainment

Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt?

by Cody Mello-Klein
Someone doing makeup on someone else.
Business

Give n’ Glow, nonprofit established by a Northeastern student, provides disadvantaged women with donated beauty products

by Alena Kuzub
The homepage of a consumer-based website that sells dog beds.
Business

Northeastern grad goes from schooling to working full time at web development startup he created

headshot of Erin Kayata
by Erin Kayata
Twelve people of Northeastern's Shark Tank program pose for a picture in front of the London Bridge.
University News

Northeastern’s own version of ‘Shark Tank’ is helping create the next generation of C-suite executives

Headshot of Patrick Daly
by Patrick Daly
Jensen Huang speaking on stage during the Computex 2024 exhibition.
Business

How the dominance of big companies like Nvidia is creating a ‘split world’ in tech

Headshot of Cyrus Moulton
by Cyrus Moulton
The exterior of a Cracker Barrel Old Country Store.
Business

Why is Cracker Barrel rebranding? Keeping nostalgia and becoming ‘relevant’ again is a challenge, marketing expert says

Headshot of Cyrus Moulton
by Cyrus Moulton
Headshot of Eric Papachristos in La Padrona Italian restaurant.
University News

You may have heard of his Boston hot spots, but this restaurateur’s menu includes a finance degree from Northeastern

by Alena Kuzub
The eternal flame at the gravesite of JFK.
Arts & Entertainment

JFK was inspired by Camelot. Now this professor thinks we need fantasy once again to protect us in an AI age

Headshot of Patrick Daly
by Patrick Daly
Helena Gilbert-Snyder biking on the road with mountain vistas behind.
University News

She’s a pro cyclist racing on weekends, but this Northeastern grad says co-ops put her business career in motion

by Mark Conti
Tesla cars sitting in a parking lot branded with the Tesla logo.
Business

Tesla fires team expanding Supercharger network. Expert explains why it was a good move for Elon Musk — and consumers

Headshot of Cyrus Moulton
by Cyrus Moulton
Sophia Moon posing in an art studio.
Business

She went from marketing exec and part-time singer to opening her own art studio — while leaning on her Northeastern MBA

headshot of Erin Kayata
by Erin Kayata
Daniele Mathras delivers last lecture in an ampitheater.
University News

The Last Lecture: ‘The fear of imperfection stifles growth’ and negative feedback is not a bad thing, professor tells graduates

Headshot of Cyrus Moulton
by Cyrus Moulton