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Venkat Kuppuswamy All Experts

Assistant Professor, Entrepreneurship and Innovation

Expertise
  • biases and forms of discrimination confronting minority entrepreneurs
  • crowdfunding
  • entrepreneurship
  • innovation
  • performance consequences of corporate diversification decisions
Contact
v.kuppuswamy@northeastern.edu
617.373.2280

Venkat Kuppuswamy for Northeastern

  • An illustration of new research by Venkat Kuppuswamy, who is an assistant professor of entrepreneurship and innovation at Northeastern University, highlights Kuppuswamy’s key finding: Customers are less willing to pay top dollar for a product made by a black entrepreneur than they are for the same product made by a white entrepreneur. Illustration by Hannah Moore.

    Racial bias affects what people are willing to spend on crowdfunding sites


    And it has everything to do with numbers, finds Venkat Kuppuswamy, assistant professor of entrepreneurship and innovation at Northeastern.

    • by Molly Callahan   March 7, 2019

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