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Sean Gallagher
Executive Professor of Educational Policy

Sean Gallagher in the Press

Sean Gallagher for Northeastern Global News

‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea
A screen capture from the Nosferatu movie.

‘Nosferatu’ is a Christmas movie (technically). Marketing experts explain why releasing a horror movie during the holidays is a good idea

Releasing “Nosferatu” on Christmas Day might seem like a marketing stunt, but experts say it makes more sense than you might think.
Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt?
A screen capture of Marika Monroe in the horror movie 'Longlegs'.

Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt?

Promotion for ‘Longlegs’ has been unorthodox — and highly effective. A Northeastern expert explains the ‘Longlegs’ marketing strategy.
Digital non-degree credentials may go into a black hole when applying for jobs, Northeastern research says
Employer takes notes during a job interview.

Digital non-degree credentials may go into a black hole when applying for jobs, Northeastern research says

As online programs become more popular, research shows a disconnect between applicants' credentials and what employers consider when hiring.