Paul Fombelle All Experts

Associate Professor of Marketing

Expertise

Contact

p.fombelle@neu.edu

617.373.5253

Paul Fombelle In the Media

Los Angeles Times

United dragging a passenger from overbooked flight was lesson in stupidity

Paul Fombelle for Northeastern

United’s PR crisis has ‘created opportunities’ for its competitors

United Airlines is facing a public relations crisis after security officers dragged a 69-year-old doctor off a flight from Chicago on Sunday. Professor Paul Fombelle, a marketing expert at Northeastern, says the fiasco has “created opportunities for its competitors to step up and show customers how much they value them as humans.”
- by Jason Kornwitz April 13, 2017
The power of ‘thank you’

A new paper co-authored by Northeastern service marketing expert Paul Fombelle suggests that firm expressions of gratitude drive future customer purchasing behavior.
- by Jason Kornwitz January 21, 2015

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