It gets us into this strange place of, ‘What’s your trademark?’ and ‘What are the aspects of your personal brand that you can protect?’ Yeah, maybe that makes sense if you’re Posh Spice and David Beckham, but it doesn’t make that much sense for your average human being.” — Alexandra Roberts, professor of law and […]

“There are a lot of reasons that bullying is a productive strategy” for corporations, says Alexandra Roberts, a law professor at Northeastern University in Boston. “It kind of pays off.”

“The scent of a perfume isn’t protected by copyright or patent or trademark law, mostly because it’s functional,” explains Alexandra Roberts, professor of law and media at Northeastern University.

Alexandra Roberts, a professor at Northeastern University’s School of Law, told Reuters that potential damages could be significant given the market size, though any financial penalty may be limited by how recently the higher Wegovy dosage entered the market.

Damages could be significant given the size of the market for these drugs if Novo can prove Lilly’s additional profits or its own lost profits ​tied to the deceptive ad campaign,” Professor ​Alexandra Roberts of Northeastern University’s School of ⁠Law said in an email.

Alexandra Roberts, an advertising-law professor at Northeastern University, says consumers are likely to remember the large numbers rather than the clinical limitations.

Simply adding your name to a ballot is unlikely to meet the legal definition of commercial use or trademark infringement, says Alexandra J. Roberts, a professor of law and media at Northeastern University School of Law.

Alexandra Roberts, faculty director for Northeastern University’s School of Law’s Center for Law, Information & Creativity, noted that Patagonia is not seeking to get Pattie Gonia to relinquish her stage name, but “only to avoid any commercial use of her name that creates a likelihood of confusion or dilution.”

Alexandra Roberts, a professor of law and media at Northeastern University, said there are few examples of the Lanham Act being used to hold influencers accountable for what they post and say online.

But that might not matter either, according to Alexandra Roberts, a trademark expert and professor of law and media at Northeastern University School of Law.