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Alexandra Roberts
Professor of Law and Media
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Alexandra Roberts in the Press

The Verge

Operation Bluebird wants to reclaim Twitter’s ‘abandoned’ trademarks for a new social network

Alexandra Roberts, a professor of law and media at Northeastern University School of Law, tells The Verge that Operation Bluebird has a “solid argument” that X has abandoned the rights to the Twitter marks. 
Portland Press Herald

J. Crew shirt resembling social media-famous Maine dogs raises questions about creative protections

It’s an issue that, with the proliferation of social media, legal professionals are seeing “more often than we’d like,” said Alexandra Roberts, a professor of law and media at Northeastern University. 
Bloomberg Logo

How MCO built a beauty empire by knocking off everyone else.

Dupes exist on a continuum from mere inspiration to outright counterfeiting, says Alexandra Roberts, a professor of law and media at Northeastern University. 
Toronto Star

I tried the Costco Lululemon ‘dupes’ — yes, the ones from the lawsuit

“Those are essentially infringement claims. They’re less about false advertising and more about whether these products violate Lululemon’s rights,” says Alexandra Roberts, a professor of law and media at Northeastern University School of Law in Boston, Mass. 
Ars Technica

Toymaker suddenly drops lawsuit against “Sylvanian Drama” TikToker

But likely reassuring to millions of “Sylvanian Drama” fans, it appears that the lawsuit hasn’t killed off the account. Alexandra Jane Roberts, a Northeastern University professor of law and media with special expertise in trademark law, previously told Ars that Epoch may have struggled to win the lawsuit since it’s likely impossible to trademark their […]
The Verge

Knock it off!

“[The thinking is] a little bit of an ‘I deserve it,’” Alexandra J. Roberts, a professor at Northeastern University School of Law who has written about the dupes market, says. “‘It’s not my fault the economy is the way it is, and if I want nice things, I should be able to get them and get […]
Associated Press Logo

Lululemon’s lawsuit against Costco highlights the rise of fashion ‘dupes’

Alexandra Roberts, a professor of law and media at Northeastern University, said that “the term ‘dupe’ itself doesn’t tell us much about legality,” noting the word has also been used to describe more traditional counterfeits.
Fast Company Logo

io vs. iyO: The way your company sounds really does matter

“Trademark infringement has been found in plenty of cases in which defendant’s mark is spelled differently from plaintiff’s but pronounced the same, even when the two terms have different meanings,” Alexandra Roberts, a professor of law and media at Northeastern University tells Fast Company. 
The Washington Post Logo

Honey says it finds online deals. Creators say it swipes their income.

But its “specific intent” likely wasn’t to disrupt the contract that creators have with the brands they promote — something the class-action lawsuit would have to prove, said Alexandra Roberts, a law and media professor at Northeastern University.
Bloomberg Tax

Influencers’ Commission Hijacking Suits Have Rocky Legal Road

Alexandra Roberts, professor of law and media at Northeastern University School of Law, said the litigation will be an uphill battle.

Alexandra Roberts for Northeastern Global News