How a boost from Beyoncé helped sustain her skin care business
Yewande Masi, who earned her criminal justice degree at Northeastern in 2009, wanted to sell a mango-butter infused homemade lotion that she originally created for her ex-boyfriend. The all-natural product launched in April 2020, just as the pandemic struck, but her focus on e-commerce and self-care resonated with customers. The $10,000 grant Masi received from ‘Single Ladies’ singer Beyoncé last October didn’t hurt, either.
