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AI influencer marketing may pose risk to brand trust, new Northeastern research finds
AI-generated virtual influencer with dark hair in buns and freckles, looking directly at the camera.

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AI influencer marketing may pose risk to brand trust, new Northeastern research finds

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Will the Federal Reserve pause rate cuts after January’s inflation uptick?
A person using two hands to pump gas into their car. All that's visible is their hands, not the rest of their body.

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Will the Federal Reserve pause rate cuts after January’s inflation uptick?

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Here’s what you need to know before filing your taxes in 2025
A pen hovering above a tax form that says 'form W-2 copy 1' on it.

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Here’s what you need to know before filing your taxes in 2025

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How this Northeastern graduate turned a ‘Yummy’ idea into a $200 million business
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How this Northeastern graduate turned a ‘Yummy’ idea into a $200 million business

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Could a sovereign wealth fund save TikTok?
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Could a sovereign wealth fund save TikTok?

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Should the Trump administration retire the US penny? There are ‘good economic arguments’ in favor, economists say
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Should the Trump administration retire the US penny? There are ‘good economic arguments’ in favor, economists say

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This Northeastern student wants to make people healthier, one bottle of ketchup at a time
Jack Burns holding two bottles of 'Ketchup Please' ketchup.

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This Northeastern student wants to make people healthier, one bottle of ketchup at a time

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Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?
A plate of Haggis next to mashed potatoes.

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Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?

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Donald, Melania Trump meme coins embody the ‘wild west’ of cryptocurrencies, expert says
Melania and Donald Trump standing next to each other, Melania clapping her hands together.

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Donald, Melania Trump meme coins embody the ‘wild west’ of cryptocurrencies, expert says

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Big business uses factual research to mislead the public, Northeastern study finds
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Big business uses factual research to mislead the public, Northeastern study finds

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How Northeastern international business students solved a small business challenge in Honduras
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How Northeastern international business students solved a small business challenge in Honduras

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Remote work affects urban economies far beyond downtown hubs, Northeastern research finds
An illustration of a downtown center and several circles with illustrations of remote work connected to it by a web.

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Remote work affects urban economies far beyond downtown hubs, Northeastern research finds

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