As a marketing manager on the Charlotte campus, Romero’s job is to get word about Northeastern out into the community — literally.
If you find yourself out and about in Charlotte, you might see a flash of Northeastern’s signature black and red as the light rail goes by. You can thank Brooke Romero in part for that.
A member of the global campus network team in enrollment management, Romero’s role is to serve as a marketing manager for the Charlotte campus, which means crunching numbers and figuring out the best way to make an impact, whether it’s through a targeted email campaign or a huge ad on public transit.
It’s something that comes naturally to her since she herself has spent a lot of time on the other side as a student. (She holds not one, but two master’s degrees — one in arts administration and an MBA in marketing.)
When she’s not working, Romero, a transplant from New Orleans, enjoys exploring her new home city of Charlotte. Here’s a bit more about what she does day-to-day, both in and after work.
I held a different role local to Charlotte at a business-to-business company that just wasn’t the best fit for me. I had been in nonprofits previously and I hold two graduate degrees. I’m a total nerd that loves school, so Northeastern just seemed like a really good fit as far as my interests.
I would say it’s actually pretty broad and diverse as far as what I do in a day. Sometimes it’s more creative, like giving a graphic designer direction on what I would like it to look like and what the copy will be. Then sometimes it’s very tactical or I’ll be trying to get registrations up for an open house, so it can be event-based.
There are a lot of different things that I touch, working cross departmentally between Bouve, the Charlotte campus, my team, digital marketing and the creative team. I work closely with our partnerships director and community engagement manager. Because of the way that health care is growing in Charlotte, it’s so important that we make those partnerships.
How important data is and the skills that are necessary to not just pull, but analyze data and then have that inform the decisions that I make for the campus.
We had large-scale, health sciences-focused (wraparound ads) on the light rail, which passes right behind campus. It was exciting to see our artwork, our name, and the red and black in the community. It had been something in the making, but when I came in, I was able to push that and work with the creative team and connect with the transit system here, so that was really exciting.
I used to dance. In undergrad, I studied dance and it would be fun to be like a backup dancer on a Beyoncé world tour and have purple hair. I’ve always wanted purple hair and I feel like that flies in that case.
I love live music. I think that’s some of my New Orleans upbringing: lots of live music and trying new restaurants. I try new restaurants and I’m disappointed, but that is part of the fun, finding the ones that I like.
I also like board games. My husband introduced me to the world of board games. I know more about board games than I ever planned to or wanted to know, so we host like a lot of get-togethers and play board games.