Skip to content
A hand holding an iPhone displaying a Facebook ad.

Why social media is no longer the ‘shiny next big thing’ in marketing, Northeastern researcher explains

“Every time some new medium comes along, it completely eclipses the old medium,” says Northeastern marketing professor Koen Pauwels.

Armaan Sarao recording in front of a mic in the TV studio.

From campus TVs to YouTube: NUTV adapts to streaming era with short films, news and more

The students behind Northeastern TV have uploaded over 1,300 videos and built an audience of more than 4,000 followers.

A pile of carrots.

Now carrots too? Why there have been so many food recalls lately

A recall of organic carrots due to a risk of E.coli is the latest in a string of food recalls, which have been on the rise.

Donald Trump speaking on a stage in front of a row of US flags.

What are tariffs? Economists explain the reality behind Trump’s policy – and why they think it would be ‘catastrophic’

Experts explain Donald Trump’s policy would have major impacts on consumers, businesses and the global economy.

University News

Ava Knight working on a laptop.

From Spain to Germany, Northeastern student combines data science and culture in global co-op

The experience, including a job at Werusys Industrie Informatik, reflected the diversity of Ava Knight’s interests and life experiences.

Donald Hoffer posing with another person and his award.

Northeastern graduate honored for pioneering submarine technology and strategy for the US Navy

Donald L. Hoffer received the Distinguished Civilian Award, given annually for work of significant importance to the U.S. Submarine Force.

Two people taking a selfie in front of a Women Who Empower backdrop.

‘It fulfills me beyond measure’: Northeastern community celebrates 10 years of Women Who Empower

Northeastern’s Women Who Empower network has held over 100 events in 20 cities and awarded over $1.32 million in funding to entrepreneurs.

A person pets a husky.

Husky pride shines during Homecoming on Northeastern’s Oakland campus

With midterms over, the visitors from the Northern California Sled Dog Rescue gave students time to relax and take selfies.

A pamphlet for the Veterans Day Ceremony 2024.

Video: Northeastern honors its veterans in moving ceremony on Boston campus

In his keynote, retired Brig. Gen. John Driscoll emphasized that defending our freedoms is essential to preserving them.

Seen Around

A daily visual journey across our campuses.