The groundbreaking media and commerce company was announced last week by Morgan (soccer), Bird (basketball), Manuel (swimming), and Kim (snowboarding). “It’s awesome that they're taking matters into their own hands,” says Aerin Frankel, the All-American goaltender of Northeastern’s No. 1 ice hockey team.
When major sports leagues shut down or were postponed earlier this year, the move was a powerful message for many that the COVID-19 pandemic needed to be taken seriously. Their reopening could also serve to amplify a powerful message: this time, for racial justice, says Dan Lebowitz, executive director of the Center for the Study of Sport in Society at Northeastern.