Amino, a social networking platform aimed at connecting users who share an interest in topics that appeal to relatively small groups of people, has received $45 million during its third round of financing. “We want to create a community for every interest in the world,” said Ben Anderson, an alumnus who co-founded Amino.
Many retailers and CEOs are facing difficult decisions amid a politically charged environment and mounting pressure to drop Trump products. Here, two Northeastern business professors examine the impact of boycotts and social media backlash as well as how companies and top executives react to social influence.
A viral marketing campaign for the summer blockbuster movie “Super 8” hit the Web more than a year before its theatrical release last Friday. We asked senior academic specialist Terrence Masson, director of the creative industries program at Northeastern, to analyze the impact of using social networks to drive audiences to the movies.