Here’s why we need a PSA for the COVID-19 vaccine
As COVID-19 vaccines begin making their way from science labs to doctors’ offices, three former U.S. presidents have said they’re willing to get their shots on camera in order to encourage skeptical Americans to do the same. The move is “a good first step,” says psychology professor Lisa Feldman Barrett, but she and Northeastern colleagues Wendy Parmet and Aziza Ahmed say a broader, sustained public service campaign may be needed to get a critical mass of the United States’ diverse population on board with being vaccinated.
