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When brands like Aerie, CVS, and Dove stop airbrushing their models, everyone wins
People who knew that the models in ad campaigns such as the Aerie Real campaign had been told in advance that their images wouldn’t be airbrushed, and nevertheless agreed to be photographed, felt better about their own bodies in return, according to new research by Rachel Rodgers. Aerie company stock on Sept. 11, 2019. Photo by Matthew Modoono/Northeastern University

Society & CultureArticle

When brands like Aerie, CVS, and Dove stop airbrushing their models, everyone wins

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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

Society & CultureArticle

Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows

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Northeastern alumna loves the adrenaline rush of being a Patriots cheerleader

SportsArticle

Northeastern alumna loves the adrenaline rush of being a Patriots cheerleader

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When it comes to social media, consumers trust each other, not big brands

Society & CultureArticle

When it comes to social media, consumers trust each other, not big brands

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United’s PR crisis has ‘created opportunities’ for its competitors

United’s PR crisis has ‘created opportunities’ for its competitors

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Warby Parker co-CEOs to deliver Northeastern’s 2017 graduate commencement address

Warby Parker co-CEOs to deliver Northeastern’s 2017 graduate commencement address

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Students help to shake up car insurance industry

Students help to shake up car insurance industry

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The ‘wow’—and ‘sad’—factors of Facebook’s new emojis

The ‘wow’—and ‘sad’—factors of Facebook’s new emojis

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Co-op illustrates Northeastern’s strong Silicon Valley presence

Co-op illustrates Northeastern’s strong Silicon Valley presence

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The power of ‘thank you’

The power of ‘thank you’

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Cultural immersion through marketing

Cultural immersion through marketing

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3Qs: The ‘Anchorman 2’ marketing blitz

3Qs: The ‘Anchorman 2’ marketing blitz

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