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Halloween is coming to stores earlier and earlier. There’s a spooky reason why
A Halloween decoration with Mickey Mouse on top of a Jack-o-Lantern.

Society & CultureArticle

Halloween is coming to stores earlier and earlier. There’s a spooky reason why

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From Wendy’s to Popeyes and Five Guys, experts explain why US fast food chains are making a comeback in the UK
A photo of Popeyes fast food chain.

BusinessArticle

From Wendy’s to Popeyes and Five Guys, experts explain why US fast food chains are making a comeback in the UK

Headshot of Patrick Daly
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What makes a story successful? Researchers have figured out a way to predict it
A hardcover book open on its spine.

Arts & EntertainmentArticle

What makes a story successful? Researchers have figured out a way to predict it

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Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt?
A screen capture of Marika Monroe in the horror movie 'Longlegs'.

Arts & EntertainmentArticle

Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt?

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The Last Lecture: ‘The fear of imperfection stifles growth’ and negative feedback is not a bad thing, professor tells graduates
Daniele Mathras delivers last lecture in an ampitheater.

University NewsArticle

The Last Lecture: ‘The fear of imperfection stifles growth’ and negative feedback is not a bad thing, professor tells graduates

Headshot of Cyrus Moulton
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Meghan Markle announced a new lifestyle line — but do consumers still care about celebrity brands?
Meghan Markle at a Variety event.

BusinessArticle

Meghan Markle announced a new lifestyle line — but do consumers still care about celebrity brands?

headshot of Erin Kayata
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Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective
Shirley Wang sitting in a pink chair in ISEC working on her laptop.

BusinessArticle

Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective

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Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?
Taylor Swift cheering with her arms up while standing next to Donna Kelce watching the Kansas City Chiefs receive a trophy.

BusinessArticle

Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?

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Is AI killing the social media star?
iPhone displaying the Instagram account of Miquela, an AI generated social media influencer.

Science & TechnologyArticle

NGN Magazine
Is AI killing the social media star?

Headshot of Cesareo Contreras
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How running enthusiast Laura Green became an IG influencer by making fun of herself
Laura Green, an influencer comedian, runs through a park on a sunny day.

Society & CultureArticle

How running enthusiast Laura Green became an IG influencer by making fun of herself

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Taylor Swift’s boost to voter registration (and to Travis Kelce) — are there any limits to her celebrity?
Taylor Swift cheering at a Kansas City Chiefs game at Arrowhead Stadium in Missouri.

Society & CultureArticle

Taylor Swift’s boost to voter registration (and to Travis Kelce) — are there any limits to her celebrity?

Headshot of Tanner Stening
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Siblings fight skin cancer with mobile dermatology business started during COVID
nurse and patient in an OnSpot Dermatology truck

BusinessArticle

Siblings fight skin cancer with mobile dermatology business started during COVID

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