Keith Smith

So how do you sell recreational marijuana?

Booming sales and the piecemeal legality of both recreational and medical marijuana use in the United States have created a novel marketplace that is ripe for study by marketing scholars, says Northeastern assistant professor Keith Smith.
- by Molly Callahan January 15, 2020
YouTube’s new ad policy is designed to protect kids. Will it drive them away instead?

YouTube is changing its ad policies to prevent the collection of children’s personal information. But the changes may have unintended consequences, says assistant professor Keith Smith: Reducing the amount of kids’ videos on YouTube, and pushing children to streaming sites that are less child-friendly.
- by Molly Callahan January 9, 2020

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