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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows

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The power of ‘thank you’

The power of ‘thank you’

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