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Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?
Taylor Swift cheering with her arms up while standing next to Donna Kelce watching the Kansas City Chiefs receive a trophy.

BusinessArticle

Will the phenomenon of Swiftonomics bring extra Super Bowl 2024 revenues?

Is a gas tax holiday a terrible idea? This economist says yes

World NewsArticle

Is a gas tax holiday a terrible idea? This economist says yes

Did Ben & Jerry’s make the right call by deciding not to sell ice cream in the West Bank?
Ben & Jerry's ice cream

Did Ben & Jerry’s make the right call by deciding not to sell ice cream in the West Bank?

Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

Society & CultureArticle

Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows