commercialization

Apple excels at designing cool tech. This professor thinks you can, too.

Northeastern professor Tucker Marion says that new digital technologies have emerged over the past decade to help companies develop more innovative products and services. But,…
- by Greg St. Martin January 17, 2019
3Qs: The business of the Olympics

Rosanna Garcia, an associate professor of marketing who has attended the summer Olympics since 1984, explains how the Games have changed over the last two…
- by Casey Bayer August 16, 2012

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commercialization

Apple excels at designing cool tech. This professor thinks you can, too.

3Qs: The business of the Olympics

Cookies on Northeastern sites