You’re a baby. Your parent just threw a slice of cheese at you. Now what?
“Every experience is a brand-new experience for a baby,” says Northeastern professor Heather Brenhouse, who studies developmental neuroscience. So when they find themselves suddenly with a slice of cheese stuck to their face because their parents are joining a viral social media craze, “the babies have no reason to believe that this is good, bad, strange, or commonplace. They are learning with each experience.”