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Here’s why COVID-19 panic makes you want to stock up on toilet paper

Here’s why COVID-19 panic makes you want to stock up on toilet paper

Black Friday triggers consumers to donate on Giving Tuesday and then indulge in more spending afterwards as reward

Black Friday triggers consumers to donate on Giving Tuesday and then indulge in more spending afterwards as reward

Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

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Purchases made when customers are angry are more likely to satisfy them, Northeastern University research shows