“Instagram, Facebook, and Twitter offer both unique and overlapping opportunities to connect with people. The use of images and visual content reduces language barriers, while ease of access to these media applications increases routine engagement. This chapter provides a brief historical overview of social media, specifically addressing how social media has been used for advertising and information dissemination.”

Find “Socially Responsible Consumption and Marketing in Practice,” which appears in “Dealing with Socially Responsible Customers,” and see the full list of authors at the publisher’s webpage.