(S)hopping Mad

February 4, 2020

We’ve all made decisions in the heat of the moment. But think of a time when that decision was a purchase—do you regret it? Statistically, probably not. This research shows that customers who shop while angry are more likely to be satisfied. So, yes, getting those new shoes could literally be “all the rage.”

In this episode, we talk to Alexander DePaoli (associate teaching professor of marketing).


Litmus is produced and reported by News@Northeastern reporters Emily Arntsen and Aria Bracci. This episode was written and hosted by Aria Bracci with mixing by Anthony Pulido. Edited by David Filipov.