Northeastern University business professor measures ticket sales of Hollywood movies with black actors

After the #OscarsSoWhite controversy in 2016, a Northeastern University business professor decided to investigate how black actors really fare at the box office. 925 movies later, he found something that might make Hollywood directors rethink their casting decisions.

In this episode, we talk to Venkat Kuppuswamy (assistant professor of entrepreneurship and innovation in the D’Amore-McKim School of Business).