Northeastern University’s career services office offers weekly workshops in both basic and advanced LinkedIn site-building, accommodating 20 students per session. Students are also counseled to change their Facebook privacy and security settings, to ensure that more personal material is hard to access.

Even for universities helping students navigate the job search and social media landscapes, though, staying on top of technology can be challenging.

“The next generation may not be using Facebook so much” as other options become available, says NU career services director Maria Stein.