“We live at a fast pace, and film production companies know that with the rise of Netflix and similar home viewing options, they have access to less of consumers’ time,” says Terrence Masson, a former film producer and director of Northeastern University’s Creative Industries program. “So like many industries, they’ve opted to throw their eggs in the basket of one size fits all or fits most. And that size is PG.”
The alternative for filmmakers, Masson says, is to give a movie a G rating and risk alienating preteens, teens, and adults who might assume the film is too babyish.
“But they will go to a PG film or PG-13 because there’s a feel of maturity that comes with the edgy material that might have gotten a film one of those ratings,” he says. “And that’s what the producers want — films that a bulk of the spending consumer market might enjoy. You can trace that formula back to the early to mid 1990s.”