As soon as America knew the name of the man who allegedly opened fire in a Colorado movie theater Friday, the brother of Jessica Ghawi, one of the victims of the massacre, asked us to forget it.

“I don’t want to media to be saturated with the shooter’s name,” Jordan Ghawi told Anderson Cooper.

Jack Levin, a professor at Northeastern University who has studied media coverage of crime, agrees, but says that what the media can do is avoid lavishing “excessive attention” on perpetrators.