You May Be Paying More Than Others When Shopping Online
CBS - 11/09/2016
“You as a consumer are just looking at a website and really have no idea why it’s showing you what it’s showing you,” said Christo Wilson, who along with his team of researchers at Northeastern University collected online shopping search results from more than 300 people. Based on their findings, Wilson said they found cases of “price discrimination” and “price steering”
Price steering is when two users receive different product results or the same products in different order for the same search.
Price discrimination occurs when two users receive different prices for the same search results.
Wilson tested 16 online retailers and travel sites and found on nine of those sites customers saw different results and or prices (Walmart, Sears, Home Depot, CDW, Best Buy, Priceline, Orbitz, Hotels.com, Expedia, Cheaptickets, and Travelocity).