Will Generation Z disconnect?
Bloomberg - 11/18/2014
Today’s hot tech companies may soon be in for some nasty surprises. Teenagers are pushing back against the technology dependence that previous generations have developed — in fact, against anything the corporate world pushes at them. That’s one of the surprising findings in a survey just released by Northeastern University.
Attempts to quantify Generation Z — those born after 1995 — are becoming more frequent. The marketing and research agency Sparks & Honey recently produced a detailed presentation on the subject. Investment bank Piper Jaffray’s semi-annual Taking Stock with Teenagers survey also provides numerical insights into how “kids these days” — a phrase even 24-year-old Taylor Swift uses, albeit in quotation marks — interact with the world.