Why sports teams, apparel companies and universities opt to crowdsource design
Pittsburgh Post-Gazette - 11/02/2014
Crowdsourcing ideas that capture the interest of sports fans can be effective because the most important thing about the process is that the crowd is engaged, said Jeff Howe, an assistant journalism professor and coordinator of the media innovations program at Northeastern University in Boston.
“When you have that level of motivation, that’s what crowdsourcing is about,” Mr. Howe said. “It taps all these alternate currencies.”
Mr. Howe coined the term “crowdsourcing” in 2005 when he was working on a piece for Wired magazine. The idea means to outsource ideas to the crowd, and he was fascinated how businesses used the Internet to find amateurs for hire.