‘Why can’t we just eat our coffee?’
Boston Globe - 09/24/2014
“It all started with a simple question,” Ali Kothari recalled the other day. “Why can’t we eat our coffee?”
A short while later — with some college-student enthusiasm and some dorm room kitchen ingenuity — Kothari and Johnny Fayad began developing CoffeeBar. It’s basically an energy bar that is infused with a full cup of fair trade coffee (as well as oats, chocolate chips, almond butter, and cashews).
The genesis for the bar began with something many of us can probably relate to: embarrassing coffee stains on our clothes.
During his freshman year at Northeastern, Kothari said, he was having trouble getting going for his 8 a.m. financial accounting class. One morning, he woke up late and didn’t have time for breakfast, but he did grab a cup of coffee.
In a rush heading to class, he spilled it all over himself but left no time to head back and change. When he got into class, he broke open a Nature’s Valley granola bar that crumbled everywhere.