Why aren’t more people using Alexa to shop? It may because we love to price compare
USA Today - 08/29/2018
According to a 2016 study from a trio of Northeastern University researchers, 44 percent of shoppers head straight to Amazon to make their purchases, which typically makes it harder to find the best deal. According to the Northeastern researchers, 82 percent of orders are placed in what’s called the “Buy Box” – the area to the right of the product description with the “Add-to-Cart” button. But the most favorable pricing usually takes another few clicks to tease out by clicking on the tinier link to “other sellers” that includes other offerings, the study found.