Skip to content
  • What we can learn from the epic failure of Google flu trends

    Wired - 10/01/2015

    EVERY DAY, MILLIONS of people use Google to dig up information that drives their daily lives, from how long their commute will be to how to treat their child’s illness. This search data reveals a lot about the searchers: their wants, their needs, their concerns—extraordinarily valuable information. If these searches accurately reflect what is happening in people’s lives, analysts could use this information to track diseases, predict sales of new products, or even anticipate the results of elections.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.